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  Inform me when it matters: Cost salience, energy consumption, and efficiency investments

Singhal, P. (2024): Inform me when it matters: Cost salience, energy consumption, and efficiency investments. - Energy Economics, 133, 107484.
https://doi.org/10.1016/j.eneco.2024.107484

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 ???ViewItemFull_lblCreators???:
Singhal, Puja1, ???ENUM_CREATORROLE_AUTHOR???           
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1Potsdam Institute for Climate Impact Research, ou_persistent13              

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 ???ViewItemFull_lblAbstract???: Using a large-scale natural experiment in staggered billing dates for energy use in Germany and a unique billing dataset for multi-apartment buildings, this paper shows that the month of billing is a significant determinant of heat energy consumption. A large set of residential buildings demand significantly more heat energy annually, when the bill is issued during off-winter months. The paper finds evidence for salience cycles of heating bills that last up to 4 months, likely because consumer attention to heat energy costs is short-lived and absent during months when heating is off. Importantly, this phenomena is pervasive enough to be detectable even in aggregated building-level consumption data. Results suggest that the mere knowledge of costs is not sufficient and that the response to billing information also hinges on its time-varying salience. These findings underscore the importance of understanding the dynamic and heterogeneous nature of cost salience in the design of effective billing for energy conservation.

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???ViewItemFull_lblLanguages???: eng - English
 ???ViewItemFull_lblDates???: 2023-01-122024-03-132024-03-242024-05-01
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 ???ViewItemFull_lblIdentifiers???: ???ENUM_IDENTIFIERTYPE_DOI???: 10.1016/j.eneco.2024.107484
???ENUM_IDENTIFIERTYPE_ORGANISATIONALK???: RD3 - Transformation Pathways
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???ENUM_IDENTIFIERTYPE_MODELMETHOD???: Quantitative Methods
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???ViewItemFull_lblSourceTitle???: Energy Economics
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